I wasn’t supposed to be here. 

And I don’t mean that in some fluffy metaphorical way. 

I mean literally.

When my mom was a few months pregnant with yours
truly, she got the news that no person ever wants to hear.

She had cancer.

More specifically, skin cancer. 

And to make things even worse, doctors told her if she
somehow managed to survive the cancer, healthy childbirth was not an option.

Man.. As a parent myself, I can’t even imagine going
through that. 

She felt hopeless. 

And by nothing less than an act of GOD, her cancer was
healed, and I was born.

Of course, after I was born, my mom wanted me to be out in
the sun as little as possible (now looking back as an adult, I can’t blame
her).

But naturally, growing up in SoCal, I couldn’t stay out
of the water or the sun. 

From the minute I saw the beach, I was hooked.

If I wasn’t surfing, then I was spear fishing, diving,
trying (and mostly failing) to pick up on hot beach babes.. Etc

^”pull” would be nowadays verbiage, not sure if thats the
right word for the audience though

So obviously you can see the problem.

Tons of time in the sun + skin cancer running in the fam =
probably not good. 

But one day.. Everything changed. 

Believe it or not, at some point I did actually manage to
pull one of those hot babes on the beach. 

(insert joke here) “I was probably wearing my SPF
Ryan Reynolds that day”

Luckily for me, that amazing woman (now my wife of 21 years)
just so happened to be an esthetician. 

And when she wasn’t giving facials, or sitting on the beach
watching me get clobbered by waves at Trestles, she was messing around with
making her own skin care products.

For weeks, she’d tinker with different sunscreen
formulations, seeing which ones worked the best. 

And once it came time to test their water resistance, I was
her go-to guy.

Seriously, at this point, I think I’ve tried just about
every sunscreen known to mankind.

That’s also how I learned that most sunscreens are full of
sh*t. 

Like–ingredients so bad you might as well just take your
chances with the sun damage instead. 

Also, while these sunscreens worked for women trying to
avoid wrinkles, they didn’t even come close to working for me.

I just wanted to feel like I wasn’t wearing sunscreen at all.

But instead, first wave - my eyes would be stinging like
hell. Not to mention the white cast making me look like a shiney Dr Evil.

Def not what I was going for.

And that’s when it all began…

I remember constantly thinking, isnt there a way I can put all of my lotion
knowledge into something I can not only use, but believe in?

Phase 1 of GhostAmmo….

Queue the launch of Jared’s esthetician career!

JK. I was still just surfing, spear fishing in the evening,
and playing shows with my band at night. No career in sight. 

BUT! I did start mixing my own sunscreens that would be
better for the outdoors/water. And you know what..

I actually wasn't too bad at it.

After a couple months I even had some formulas that worked better than
anything I could buy, using natural ingredients.

Although, while the sunblock was going great, the packaging was another
story. 

I hadn’t yet graduated from the containers my wife was using.

So there I was, a 20 something year old at Lowers rubbing a
pink lipstick looking tube across my face every morning.

And sure, I’m secure in my manhood. It was fine. 

But having the locals laugh every time I put on sunscreen did get a little old
after a while.

But at least by this time I had a couple sunscreen formulas
that were almost perfect for what I needed.

Then one day when I was putting on my latest formula after a
long day of duck hunting, and I thought “hey this kinda looks like a shotgun
shell”

If someone made a sunscreen thats shaped like a bullet, that would be so
cool.

I mean, the idea is to arm yourself, and fight the sun right?

And boom. 

The first real nugget of what would later become GhostAmmo
was born. 

We give you the ammo you need to fight the sun. Whether
that’s through sunblock, UPF clothing, or sunshades. 

We got you covered. 

Our whole team is a bunch of surfers, fishers, divers,
hunters, etc. 

So everything we make gets tested to the max before we decide if it's good
enough for you. 

And we do all of it right here in SoCal. 

So next time you’re in San Juan swing by our
headquarters and say hey!